Thursday, November 6th, 2008
- Place your logo where the visitor expects it - upper left corner
- Let the visitor know he is in the right place by bolding the keyword term that he searched on to get to your page
- Remember your heat-seeking scan charts by grouping information from top left to top right and then diagonally down to the bottom left just above the "fold"
- The Golden Triangle covers a screen size of 800×600
- Offer should be able to be seen from 6 feet away
- Place your visitor’s call to action in the middle of the page
- Call to action should be contrasting to the rest of the page. Round vs. rectangular, straight vs. slanted, etc.
- Place trust labels along the bottom or in a separate part of the page, Alexa Rank, BBB Online Reliability, 24 Hour, credit cards, as seen on TV, etc.
- Obviously you do not put any external links, its all about conversion
- Place your privacy policy on the page also.
- Use the top right like Amazon does, this is a hot spot for add-to-cart, call me, live chat, etc.
- Spend time on your USP-Unique Selling Proposition or UVP - Unique Value Proposition and place it in the center of the page.
- If you use a picture make sure it reinforces your offer, the wrong picture can detract from the buyer experience.
- If you are offering a free report you will want to show a picture or graphic of the report using bold type describing the report, article or white paper.
- Keep the form simple, name, email and comments. Suggest to the visitor to put his phone number in the box if he wants to contact you. Each question you ask to visitor slows him down and gives him another chance to leave the page - so KISS - Keep It Simple….
- Use questions on the comments box like, "How can we help you" or "what dates are you wanting to visit us" or "what is the goal of your project", etc.
- Use a second offer to entice the visitor to complete a second page of comments. Offer an additional white paper, coupon, etc.
- Have the visitor check a box that says "Yes, send me …."
- Spell out, in no uncertain terms, the goal of completing the form.
- Make sure you spell out the user benefits clearly.
- Use an autoresponder and contact your lead within 5 minutes for best results.
- Avoid using long forms, unrelated graphics and external links.
- Keep important information above the fold and use clear fonts.
Tags: 15 rules for creating successful landing pages, how to create a landing page, landing page cheat sheet, landing page quick-start guide
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