What is Your "Visitor’s Psychology"

• What is Your Visitor’s State of Mind?
• Where is he in the process?
• In what keyword context is he visiting your site?

Define Your Campaign Goal

• Are You Selling a Product which will be purchased on-line?
• Are you selling a subscription service?
• Is it a lead-generation campaign?
• Will the campaign generate valid and legitimate on-line traffic?
• Is it an event registration?

Define Your Customer

• How does your customer purchase items?
• Do they purchase methodically, spontaneously, humanistically, or competitively?
• Where are they in the buying process?
• Who are your competitors your customer may be looking at before they visit your site?

Develop Hard-Hitting Content

• What are the benefits of your product?
• WIIFM- What’s In It For Me?
• Is Your message clear for each prospect that will be visiting your site? Does your message address the buyer’s stage in the buying process?
• Make sure your page is SEO optimized as you would any webpage that delivers good organic search results

Your Landing Page’s Call-To-Action

• Be a "One-Stop-Shop" for your customer.
• Make sure you resolve all issues related to the buying process for your customer
• Use relevant links from your other site pages to your landing pages to insure the customer can have the same resolution experience again when he is ready to complete the purchase or when he wishes to purchase from you again.
• Related content should put your customer on "the scent" for what he is looking for. Craft keyword placement carefully and use creative generously.
• Each landing page should be a point-of-resolution for the customer based on his stage in the buying process or the category of customer he is.